The Challenge
Nova E-Commerce was scaling fast, but their order fulfillment process was completely manual. Here's what was happening:
- Processing 200+ orders daily by hand—every single one
- Frequent inventory mismatches leading to overselling and backorders
- Delays in shipping labels and fulfillment, frustrating customers
- No visibility into order status until manually checked
- High error rate on manual entries—wrong products, wrong addresses
- Team working long hours just to keep pace with growth
The result? Angry customers, inventory chaos, and a team burning out from busywork that had no business value.